Sadly 94% of us are still not actively engaging with reusables. We leave the house, keys 🔑 – tick, phone 📱 – tick, cards 💳- tick… Reusable cup… ❌
The direct ownership model has had limited success, we don’t plan that take away coffee when we leave the house or office. We have lots of them at home, they just don’t make it out of the cupboard. Returnable we collect from the shop is more ‘to hand’, convenient and in touch with consumer needs.
We have been looking for funding for a returnable cup scheme for some time, then we get the funding and the costs go up! We have spent a few months starting again, researching the options for cups and also the logistics of the costing of the deposit in an increasingly cash free society. As each card payment costs the business a tiny percentage each time constantly paying and refunding a deposit no longer seemed viable.
If you won’t bring a cup, we already have one for you.
How does Cup Club work?
We are trialing it in Chester first. You register for Cup Club using the QR code in this article, or from the display at our supporting businesses. You collect your token from the business, from Eco Communities at one of our events or Just Footprints. You will be asked to pay £2.50 to join the club.
We hope to launch the trial in April but you can pre register for Cup Club to get updates here:
Sustainable Cheshire 